{"id":340,"date":"2026-03-28T04:13:28","date_gmt":"2026-03-28T04:13:28","guid":{"rendered":"https:\/\/www.go-minder.com\/vi\/best-practices-customer-journey-mapping-no-experience\/"},"modified":"2026-03-28T04:13:28","modified_gmt":"2026-03-28T04:13:28","slug":"best-practices-customer-journey-mapping-no-experience","status":"publish","type":"post","link":"https:\/\/www.go-minder.com\/vi\/best-practices-customer-journey-mapping-no-experience\/","title":{"rendered":"C\u00e1c Th\u1ef1c H\u00e0nh T\u1ed1t Nh\u1ea5t cho Vi\u1ec7c B\u1ea3n \u0110\u1ed3 H\u00e0nh Tr\u00ecnh Kh\u00e1ch H\u00e0ng Khi B\u1ea1n Kh\u00f4ng C\u00f3 Kinh Nghi\u1ec7m Tr\u01b0\u1edbc \u0110\u00f3"},"content":{"rendered":"

B\u1eaft \u0111\u1ea7u m\u1ed9t d\u1ef1 \u00e1n b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng c\u00f3 kinh nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y cho\u00e1ng ng\u1ee3p. B\u1ea1n c\u00f3 th\u1ec3 lo l\u1eafng v\u1ec1 vi\u1ec7c b\u1ecf s\u00f3t nh\u1eefng chi ti\u1ebft quan tr\u1ecdng ho\u1eb7c t\u1ea1o ra m\u1ed9t t\u00e0i li\u1ec7u b\u1ecb b\u1ecf qu\u00ean. Tuy nhi\u00ean, gi\u00e1 tr\u1ecb c\u1ed1t l\u00f5i c\u1ee7a ho\u1ea1t \u0111\u1ed9ng n\u00e0y n\u1eb1m \u1edf cu\u1ed9c tr\u00f2 chuy\u1ec7n m\u00e0 n\u00f3 t\u1ea1o ra, ch\u1ee9 kh\u00f4ng ch\u1ec9 \u1edf s\u01a1 \u0111\u1ed3 cu\u1ed1i c\u00f9ng. H\u01b0\u1edbng d\u1eabn n\u00e0y cung c\u1ea5p m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac cho ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u \u0111\u1ec3 x\u00e2y d\u1ef1ng nh\u1eefng hi\u1ec3u bi\u1ebft s\u00e2u s\u1eafc v\u1ec1 c\u00e1ch con ng\u01b0\u1eddi t\u01b0\u01a1ng t\u00e1c v\u1edbi th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a b\u1ea1n. Ch\u00fang t\u00f4i s\u1ebd chia nh\u1ecf quy tr\u00ecnh th\u00e0nh c\u00e1c b\u01b0\u1edbc nh\u1ecf g\u1ecdn, \u0111\u1ea3m b\u1ea3o b\u1ea1n x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c n\u1ec1n t\u1ea3ng h\u1ed7 tr\u1ee3 s\u1ef1 ph\u00e1t tri\u1ec3n m\u00e0 kh\u00f4ng c\u1ea7n \u0111\u00e0o t\u1ea1o chuy\u00ean m\u00f4n hay c\u00f4ng c\u1ee5 \u0111\u1eaft ti\u1ec1n.<\/p>\n

B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng \u0111\u01a1n gi\u1ea3n l\u00e0 vi\u1ec7c tr\u1ef1c quan h\u00f3a quy tr\u00ecnh m\u00e0 m\u1ed9t ng\u01b0\u1eddi tr\u1ea3i qua \u0111\u1ec3 \u0111\u1ea1t \u0111\u01b0\u1ee3c m\u1ee5c ti\u00eau v\u1edbi c\u00f4ng ty c\u1ee7a b\u1ea1n. N\u00f3 gi\u00fap c\u00e1c \u0111\u1ed9i ng\u0169 hi\u1ec3u \u0111\u01b0\u1ee3c g\u00f3c nh\u00ecn c\u1ee7a kh\u00e1ch h\u00e0ng, ph\u00e1t hi\u1ec7n kho\u1ea3ng tr\u1ed1ng trong d\u1ecbch v\u1ee5 v\u00e0 \u0111\u1ed3ng b\u1ed9 h\u00f3a c\u00e1c b\u1ed9 ph\u1eadn n\u1ed9i b\u1ed9 xung quanh m\u1ed9t t\u1ea7m nh\u00ecn chung. D\u00f9 b\u1ea1n l\u00e0m vi\u1ec7c trong l\u0129nh v\u1ef1c marketing, ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m hay v\u1eadn h\u00e0nh, k\u1ef9 n\u0103ng n\u00e0y s\u1ebd t\u0103ng c\u01b0\u1eddng s\u1ef1 th\u1ea5u c\u1ea3m v\u00e0 th\u00fac \u0111\u1ea9y ra quy\u1ebft \u0111\u1ecbnh t\u1ed1t h\u01a1n.<\/p>\n

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\"Cartoon<\/figure>\n<\/div>\n

T\u1ea1i sao l\u1ea1i b\u1eaft \u0111\u1ea7u b\u1ea3n \u0111\u1ed3 h\u00f3a m\u00e0 kh\u00f4ng c\u00f3 kinh nghi\u1ec7m? \ud83e\udd14<\/h2>\n

Nhi\u1ec1u chuy\u00ean gia do d\u1ef1 v\u00ec h\u1ecd cho r\u1eb1ng m\u00ecnh c\u1ea7n n\u1ec1n t\u1ea3ng khoa h\u1ecdc d\u1eef li\u1ec7u ho\u1eb7c ch\u1ee9ng ch\u1ec9 thi\u1ebft k\u1ebf. \u0110\u00e2y l\u00e0 m\u1ed9t hi\u1ec3u l\u1ea7m. Nh\u1eefng b\u1ea3n \u0111\u1ed3 hi\u1ec7u qu\u1ea3 nh\u1ea5t th\u01b0\u1eddng xu\u1ea5t ph\u00e1t t\u1eeb quan s\u00e1t \u0111\u1ecbnh t\u00ednh v\u00e0 s\u1ef1 h\u1ee3p t\u00e1c li\u00ean b\u1ed9 ph\u1eadn. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 l\u00fd do t\u1ea1i sao b\u1ea1n n\u00ean b\u1eaft \u0111\u1ea7u ngay b\u00e2y gi\u1edd:<\/p>\n

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  • Hi\u1ec7u qu\u1ea3 v\u1ec1 chi ph\u00ed:<\/strong>B\u1ea1n kh\u00f4ng c\u1ea7n ph\u1ea7n m\u1ec1m \u0111\u1ed9c quy\u1ec1n \u0111\u1ec3 b\u1eaft \u0111\u1ea7u. M\u1ed9t b\u1ea3ng tr\u1eafng v\u00e0 gi\u1ea5y d\u00e1n \u0111\u1ee7 \u0111\u1ec3 th\u1ef1c hi\u1ec7n.<\/li>\n
  • \u0110\u1ed3ng thu\u1eadn gi\u1eefa c\u00e1c \u0111\u1ed9i nh\u00f3m:<\/strong>H\u00e0nh \u0111\u1ed9ng b\u1ea3n \u0111\u1ed3 h\u00f3a bu\u1ed9c c\u00e1c \u0111\u1ed9i nh\u00f3m kh\u00e1c nhau ph\u1ea3i th\u1ed1ng nh\u1ea5t v\u1ec1 h\u00ecnh \u1ea3nh tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng.<\/li>\n
  • Ph\u00e1t hi\u1ec7n v\u1ea5n \u0111\u1ec1:<\/strong>N\u00f3 l\u00e0m n\u1ed5i b\u1eadt nh\u1eefng \u0111i\u1ec3m g\u00e2y kh\u00f3 ch\u1ecbu m\u00e0 c\u00f3 th\u1ec3 b\u1ecb che gi\u1ea5u trong c\u00e1c b\u00e1o c\u00e1o n\u1ed9i b\u1ed9.<\/li>\n
  • Kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng:<\/strong>B\u1ea1n c\u00f3 th\u1ec3 b\u1eaft \u0111\u1ea7u nh\u1ecf v\u1edbi m\u1ed9t nh\u00e2n v\u1eadt c\u1ee5 th\u1ec3 v\u00e0 m\u1edf r\u1ed9ng d\u1ea7n khi h\u1ecdc h\u1ecfi \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n.<\/li>\n<\/ul>\n

    Giai \u0111o\u1ea1n 1: X\u00e2y D\u1ef1ng N\u1ec1n T\u1ea3ng \ud83e\uddf1<\/h2>\n

    Tr\u01b0\u1edbc khi v\u1ebd b\u1ea5t k\u1ef3 \u0111\u01b0\u1eddng n\u00e9t n\u00e0o, b\u1ea1n ph\u1ea3i x\u00e1c \u0111\u1ecbnh ph\u1ea1m vi. M\u1ed9t b\u1ea3n \u0111\u1ed3 c\u1ed1 g\u1eafng bao qu\u00e1t m\u1ecdi t\u01b0\u01a1ng t\u00e1c c\u00f3 th\u1ec3 s\u1ebd tr\u1edf n\u00ean qu\u00e1 ph\u1ee9c t\u1ea1p \u0111\u1ec3 duy tr\u00ec. H\u00e3y t\u1eadp trung v\u00e0o m\u1ed9t t\u00ecnh hu\u1ed1ng c\u1ee5 th\u1ec3 ho\u1eb7c lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng nh\u1ea5t \u0111\u1ecbnh.<\/p>\n

    X\u00e1c \u0111\u1ecbnh Nh\u00e2n V\u1eadt C\u1ee7a B\u1ea1n<\/h3>\n

    B\u1ea1n \u0111ang b\u1ea3n \u0111\u1ed3 h\u00f3a cho ai? B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh cho kh\u00e1ch h\u00e0ng m\u1edbi kh\u00e1c v\u1edbi b\u1ea3n \u0111\u1ed3 cho ng\u01b0\u1eddi \u1ee7ng h\u1ed9 trung th\u00e0nh. H\u00e3y t\u1ea1o m\u1ed9t h\u1ed3 s\u01a1 c\u01a1 b\u1ea3n bao g\u1ed3m:<\/p>\n

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    • Nh\u00e2n kh\u1ea9u h\u1ecdc:<\/strong>Tu\u1ed5i, \u0111\u1ecba \u0111i\u1ec3m, v\u1ecb tr\u00ed c\u00f4ng vi\u1ec7c (n\u1ebfu B2B).<\/li>\n
    • M\u1ee5c ti\u00eau:<\/strong>M\u1ee5c ti\u00eau ch\u00ednh h\u1ecd mu\u1ed1n \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00e0 g\u00ec?<\/li>\n
    • \u0110\u1ed9ng l\u1ef1c:<\/strong>T\u1ea1i sao m\u1ee5c ti\u00eau n\u00e0y l\u1ea1i quan tr\u1ecdng v\u1edbi h\u1ecd?<\/li>\n
    • H\u00e0nh vi hi\u1ec7n t\u1ea1i:<\/strong>H\u1ecd \u0111ang gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 n\u00e0y nh\u01b0 th\u1ebf n\u00e0o hi\u1ec7n t\u1ea1i?<\/li>\n<\/ul>\n

      \u0110\u1eebng d\u1ef1a v\u00e0o gi\u1ea3 \u0111\u1ecbnh. Ngay c\u1ea3 khi b\u1ea1n thi\u1ebfu kinh nghi\u1ec7m, b\u1ea1n v\u1eabn c\u00f3 th\u1ec3 thu th\u1eadp th\u00f4ng tin n\u00e0y b\u1eb1ng c\u00e1ch ph\u1ecfng v\u1ea5n c\u00e1c \u0111\u1ed3ng nghi\u1ec7p th\u01b0\u1eddng xuy\u00ean t\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1ch h\u00e0ng \u0111\u00f3 m\u1ed7i ng\u00e0y. \u0110\u1ed9i ng\u0169 b\u00e1n h\u00e0ng th\u01b0\u1eddng c\u00f3 nh\u1eefng c\u00e2u chuy\u1ec7n phong ph\u00fa v\u1ec1 c\u00e1c ph\u1ea3n \u0111\u1ed1i. \u0110\u1ed9i h\u1ed7 tr\u1ee3 bi\u1ebft r\u00f5 n\u01a1i n\u00e0o kh\u00e1ch h\u00e0ng th\u01b0\u1eddng b\u1ecb m\u1eafc k\u1eb9t. K\u1ebft h\u1ee3p nh\u1eefng c\u00e2u chuy\u1ec7n nh\u1ecf n\u00e0y \u0111\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t nh\u00e2n v\u1eadt s\u01a1 b\u1ed9.<\/p>\n

      X\u00e1c \u0111\u1ecbnh ranh gi\u1edbi<\/h3>\n

      M\u1ed9t b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh c\u1ea7n c\u00f3 \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u v\u00e0 k\u1ebft th\u00fac r\u00f5 r\u00e0ng. V\u1edbi t\u00ecnh hu\u1ed1ng mua h\u00e0ng, \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u c\u00f3 th\u1ec3 l\u00e0 l\u1ea7n \u0111\u1ea7u ti\u00ean h\u1ecd nghe \u0111\u1ebfn t\u00ean b\u1ea1n, c\u00f2n \u0111i\u1ec3m k\u1ebft th\u00fac c\u00f3 th\u1ec3 l\u00e0 l\u1ea7n s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m th\u00e0nh c\u00f4ng \u0111\u1ea7u ti\u00ean. V\u1edbi t\u00ecnh hu\u1ed1ng h\u1ed7 tr\u1ee3, \u0111i\u1ec3m b\u1eaft \u0111\u1ea7u l\u00e0 khi h\u1ecd nh\u1eadn ra v\u1ea5n \u0111\u1ec1, v\u00e0 \u0111i\u1ec3m k\u1ebft th\u00fac l\u00e0 khi v\u1ea5n \u0111\u1ec1 \u0111\u01b0\u1ee3c gi\u1ea3i quy\u1ebft. Vi\u1ec7c x\u00e1c \u0111\u1ecbnh r\u00f5 ranh gi\u1edbi n\u00e0y gi\u00fap ng\u0103n ch\u1eb7n hi\u1ec7n t\u01b0\u1ee3ng m\u1edf r\u1ed9ng ph\u1ea1m vi qu\u00e1 m\u1ee9c.<\/p>\n

      Giai \u0111o\u1ea1n 2: Thu Th\u1eadp D\u1eef Li\u1ec7u Ph\u00f9 H\u1ee3p \ud83d\udcca<\/h2>\n

      Kinh nghi\u1ec7m kh\u00f4ng nh\u1ea5t thi\u1ebft ph\u1ea3i c\u00f3 n\u1ebfu b\u1ea1n c\u00f3 d\u1eef li\u1ec7u. Tuy nhi\u00ean, nh\u1eefng con s\u1ed1 th\u00f4 ch\u1ec9 k\u1ec3 \u0111\u01b0\u1ee3c m\u1ed9t n\u1eeda c\u00e2u chuy\u1ec7n. B\u1ea1n c\u1ea7n k\u1ebft h\u1ee3p d\u1eef li\u1ec7u \u0111\u1ecbnh l\u01b0\u1ee3ng v\u1edbi nh\u1eefng hi\u1ec3u bi\u1ebft \u0111\u1ecbnh t\u00ednh.<\/p>\n

      Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh t\u00ednh<\/h3>\n

      Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 t\u1ea1i sao<\/em>\u0111\u1eb1ng sau c\u00e1c h\u00e0nh \u0111\u1ed9ng:<\/p>\n

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      • Ph\u1ecfng v\u1ea5n kh\u00e1ch h\u00e0ng:<\/strong>Th\u1ef1c hi\u1ec7n c\u00e1c cu\u1ed9c tr\u00f2 chuy\u1ec7n m\u1ed9t \u0111\u1ed1i m\u1ed9t. \u0110\u1eb7t c\u00e1c c\u00e2u h\u1ecfi m\u1edf nh\u01b0, \u201cB\u1ea1n c\u00f3 th\u1ec3 \u0111i qua l\u1ea7n cu\u1ed1i c\u00f9ng b\u1ea1n s\u1eed d\u1ee5ng d\u1ecbch v\u1ee5 n\u00e0y kh\u00f4ng?\u201d H\u00e3y \u0111\u1ec3 h\u1ecd n\u00f3i t\u1ef1 do m\u00e0 kh\u00f4ng d\u1eabn d\u1eaft h\u1ecd \u0111\u1ebfn m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi c\u1ee5 th\u1ec3.<\/li>\n
      • Quan s\u00e1t:<\/strong>N\u1ebfu c\u00f3 th\u1ec3, h\u00e3y quan s\u00e1t kh\u00e1ch h\u00e0ng s\u1eed d\u1ee5ng s\u1ea3n ph\u1ea9m c\u1ee7a b\u1ea1n ho\u1eb7c gh\u00e9 th\u0103m \u0111\u1ecba \u0111i\u1ec3m v\u1eadt l\u00fd c\u1ee7a b\u1ea1n. Ch\u00fa \u00fd n\u01a1i h\u1ecd do d\u1ef1, \u0111i\u1ec1u g\u00ec h\u1ecd nh\u1ea5p v\u00e0o v\u00e0 h\u1ecd ch\u1edd bao l\u00e2u.<\/li>\n
      • Bi\u1ec3u m\u1eabu ph\u1ea3n h\u1ed3i:<\/strong>Xem x\u00e9t d\u1eef li\u1ec7u kh\u1ea3o s\u00e1t hi\u1ec7n c\u00f3. T\u00ecm ki\u1ebfm c\u00e1c t\u1eeb kh\u00f3a nh\u01b0 \u201cg\u00e2y nh\u1ea7m l\u1eabn,\u201d \u201cch\u1eadm,\u201d ho\u1eb7c \u201ch\u1eefu \u00edch.\u201d Nh\u1eefng t\u1eeb n\u00e0y cho th\u1ea5y tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac t\u1ea1i c\u00e1c \u0111i\u1ec3m ti\u1ebfp x\u00fac c\u1ee5 th\u1ec3.<\/li>\n<\/ul>\n

        Ph\u01b0\u01a1ng ph\u00e1p nghi\u00ean c\u1ee9u \u0111\u1ecbnh l\u01b0\u1ee3ng<\/h3>\n

        Nh\u1eefng ph\u01b0\u01a1ng ph\u00e1p n\u00e0y gi\u00fap b\u1ea1n hi\u1ec3u r\u00f5 v\u1ec1 \u0111i\u1ec1u g\u00ec<\/em>v\u00e0 t\u1ea7n su\u1ea5t bao nhi\u00eau l\u1ea7n<\/em>:<\/p>\n

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        • Ph\u00e2n t\u00edch web:<\/strong>S\u1eed d\u1ee5ng d\u1eef li\u1ec7u l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp \u0111\u1ec3 xem n\u01a1i ng\u01b0\u1eddi d\u00f9ng r\u1eddi kh\u1ecfi qu\u00e1 tr\u00ecnh funnels.<\/li>\n
        • Nh\u1eadt k\u00fd h\u1ed7 tr\u1ee3:<\/strong>Ph\u00e2n t\u00edch kh\u1ed1i l\u01b0\u1ee3ng v\u00e9. Kh\u1ed1i l\u01b0\u1ee3ng cao tr\u00ean m\u1ed9t ch\u1ee7 \u0111\u1ec1 c\u1ee5 th\u1ec3 cho th\u1ea5y s\u1ef1 c\u1ed1 trong quy tr\u00ecnh.<\/li>\n
        • D\u1eef li\u1ec7u giao d\u1ecbch:<\/strong>Xem x\u00e9t t\u1ef7 l\u1ec7 mua l\u1ea1i ho\u1eb7c \u0111i\u1ec3m r\u1eddi b\u1ecf kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n

          K\u1ebft h\u1ee3p c\u00e1c ngu\u1ed3n n\u00e0y \u0111\u1ec3 t\u1ea1o th\u00e0nh m\u1ed9t d\u00f2ng th\u1eddi gian s\u1ef1 ki\u1ec7n. B\u1ea1n \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t c\u00e2u chuy\u1ec7n, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t danh s\u00e1ch c\u00e1c con s\u1ed1 th\u1ed1ng k\u00ea.<\/p>\n

          Giai \u0111o\u1ea1n 3: Tr\u1ef1c quan h\u00f3a h\u00e0nh tr\u00ecnh \ud83d\udc41\ufe0f<\/h2>\n

          B\u00e2y gi\u1edd b\u1ea1n \u0111\u00e3 c\u00f3 th\u00f4ng tin, \u0111\u1ebfn l\u00fac s\u1eafp x\u1ebfp ch\u00fang l\u1ea1i. C\u1ea5u tr\u00fac ti\u00eau chu\u1ea9n tu\u00e2n theo d\u00f2ng ch\u1ea3y theo th\u1ee9 t\u1ef1 th\u1eddi gian c\u1ee7a tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. B\u1ea1n c\u00f3 th\u1ec3 nh\u00f3m c\u00e1c giai \u0111o\u1ea1n n\u00e0y th\u00e0nh n\u0103m danh m\u1ee5c ch\u00ednh, m\u1eb7c d\u00f9 c\u00e1c ng\u00e0nh c\u1ee5 th\u1ec3 c\u00f3 th\u1ec3 kh\u00e1c nhau.<\/p>\n\n\n\n\n\n\n\n\n\n
          Giai \u0111o\u1ea1n<\/th>\nT\u01b0 duy kh\u00e1ch h\u00e0ng<\/th>\nC\u00e2u h\u1ecfi then ch\u1ed1t c\u1ea7n tr\u1ea3 l\u1eddi<\/th>\n<\/tr>\n<\/thead>\n
          Nh\u1eadn th\u1ee9c<\/strong><\/td>\nPh\u00e1t hi\u1ec7n v\u00e0 t\u00f2 m\u00f2<\/td>\nH\u1ecd t\u00ecm th\u1ea5y ch\u00fang t\u00f4i nh\u01b0 th\u1ebf n\u00e0o?<\/td>\n<\/tr>\n
          Xem x\u00e9t<\/strong><\/td>\n\u0110\u00e1nh gi\u00e1 v\u00e0 so s\u00e1nh<\/td>\nT\u1ea1i sao h\u1ecd ch\u1ecdn ch\u00fang t\u00f4i thay v\u00ec nh\u1eefng ng\u01b0\u1eddi kh\u00e1c?<\/td>\n<\/tr>\n
          Thu h\u00fat<\/strong><\/td>\nQuy\u1ebft \u0111\u1ecbnh v\u00e0 giao d\u1ecbch<\/td>\nQuy tr\u00ecnh c\u00f3 tr\u01a1n tru v\u00e0 an to\u00e0n kh\u00f4ng?<\/td>\n<\/tr>\n
          Gi\u1eef ch\u00e2n<\/strong><\/td>\nS\u1eed d\u1ee5ng v\u00e0 s\u1ef1 h\u00e0i l\u00f2ng<\/td>\nH\u1ecd c\u00f3 nh\u1eadn \u0111\u01b0\u1ee3c gi\u00e1 tr\u1ecb t\u1eeb s\u1ea3n ph\u1ea9m kh\u00f4ng?<\/td>\n<\/tr>\n
          Th\u00e2n thi\u1ec7n v\u00e0 \u1ee7ng h\u1ed9<\/strong><\/td>\nTrung th\u00e0nh v\u00e0 gi\u1edbi thi\u1ec7u<\/td>\nH\u1ecd c\u00f3 \u0111ang k\u1ec3 v\u1ec1 ch\u00fang t\u00f4i v\u1edbi ng\u01b0\u1eddi kh\u00e1c kh\u00f4ng?<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

          Khi t\u1ea1o bi\u1ec3u di\u1ec5n h\u00ecnh \u1ea3nh, h\u00e3y c\u00e2n nh\u1eafc c\u00e1c y\u1ebfu t\u1ed1 sau cho t\u1eebng giai \u0111o\u1ea1n:<\/p>\n

            \n
          • \u0110i\u1ec3m ti\u1ebfp x\u00fac:<\/strong> Kh\u00e1ch h\u00e0ng t\u01b0\u01a1ng t\u00e1c v\u1edbi b\u1ea1n \u1edf \u0111\u00e2u? (Trang web, email, cu\u1ed9c g\u1ecdi \u0111i\u1ec7n tho\u1ea1i, gh\u00e9 th\u0103m c\u1eeda h\u00e0ng).<\/li>\n
          • H\u00e0nh \u0111\u1ed9ng:<\/strong> H\u1ecd th\u1ef1c hi\u1ec7n nh\u1eefng b\u01b0\u1edbc c\u1ee5 th\u1ec3 n\u00e0o t\u1ea1i \u0111i\u1ec3m ti\u1ebfp x\u00fac \u0111\u00f3?<\/li>\n
          • C\u1ea3m x\u00fac:<\/strong> H\u1ecd \u0111ang c\u1ea3m th\u1ea5y th\u1ebf n\u00e0o? (B\u1ef1c b\u1ed9i, h\u00e1o h\u1ee9c, b\u1ed1i r\u1ed1i, nh\u1eb9 nh\u00f5m). B\u1ea1n c\u00f3 th\u1ec3 d\u00f9ng bi\u1ec3u \u0111\u1ed3 \u0111\u01b0\u1eddng \u0111\u01a1n gi\u1ea3n \u0111\u1ec3 theo d\u00f5i c\u1ea3m x\u00fac trong su\u1ed1t h\u00e0nh tr\u00ecnh.<\/li>\n
          • K\u00eanh:<\/strong> H\u1ecd \u0111ang s\u1eed d\u1ee5ng ph\u01b0\u01a1ng ti\u1ec7n n\u00e0o? (\u1ee8ng d\u1ee5ng di \u0111\u1ed9ng, m\u00e1y t\u00ednh \u0111\u1ec3 b\u00e0n, m\u1ea1ng x\u00e3 h\u1ed9i).<\/li>\n<\/ul>\n

            \u0110\u1ed1i v\u1edbi b\u1ea3n \u0111\u1ed3 \u0111\u1ea7u ti\u00ean c\u1ee7a b\u1ea1n, c\u00e1c c\u00f4ng c\u1ee5 v\u1eadt l\u00fd th\u01b0\u1eddng l\u00e0 l\u1ef1a ch\u1ecdn t\u1ed1t nh\u1ea5t. D\u00f9ng b\u1ea3ng tr\u1eafng l\u1edbn ho\u1eb7c m\u1ed9t t\u1edd gi\u1ea5y d\u00e0i. \u0110\u1eb7t c\u00e1c nh\u00e3n d\u00e1n cho t\u1eebng h\u00e0nh \u0111\u1ed9ng. \u0110i\u1ec1u n\u00e0y gi\u00fap b\u1ea1n d\u1ec5 d\u00e0ng di chuy\u1ec3n c\u00e1c y\u1ebfu t\u1ed1 khi ph\u00e1t hi\u1ec7n th\u00f4ng tin m\u1edbi. \u0110i\u1ec1u n\u00e0y l\u00e0m cho qu\u00e1 tr\u00ecnh tr\u1edf n\u00ean h\u1ee3p t\u00e1c thay v\u00ec \u0111\u01a1n \u0111\u1ed9c.<\/p>\n

            Giai \u0111o\u1ea1n 4: X\u00e1c \u0111\u1ecbnh c\u00e1c \u0111i\u1ec3m ngh\u1ebdn \ud83d\uded1<\/h2>\n

            M\u1ee5c ti\u00eau ch\u00ednh c\u1ee7a b\u00e0i t\u1eadp n\u00e0y l\u00e0 t\u00ecm ra n\u01a1i h\u00e0nh tr\u00ecnh b\u1ecb gi\u00e1n \u0111o\u1ea1n. C\u00e1c \u0111i\u1ec3m ngh\u1ebdn l\u00e0 nh\u1eefng kho\u1ea3nh kh\u1eafc kh\u00e1ch h\u00e0ng g\u1eb7p kh\u00f3 kh\u0103n, b\u1ed1i r\u1ed1i ho\u1eb7c tr\u00ec ho\u00e3n kh\u00f4ng c\u1ea7n thi\u1ebft. \u0110\u00e2y ch\u00ednh l\u00e0 c\u01a1 h\u1ed9i \u0111\u1ec3 b\u1ea1n c\u1ea3i thi\u1ec7n.<\/p>\n

            C\u00e1c lo\u1ea1i ngh\u1ebdn<\/h3>\n

            Ngh\u1ebdn kh\u00f4ng ph\u1ea3i l\u00fac n\u00e0o c\u0169ng ti\u00eau c\u1ef1c; m\u1ed9t s\u1ed1 ngh\u1ebdn l\u00e0 c\u1ea7n thi\u1ebft (nh\u01b0 ki\u1ec3m tra an ninh), nh\u01b0ng ph\u1ea3i \u0111\u01b0\u1ee3c l\u00fd gi\u1ea3i h\u1ee3p l\u00fd. H\u00e3y t\u00ecm nh\u1eefng lo\u1ea1i v\u1ea5n \u0111\u1ec1 sau:<\/p>\n

              \n
            • Ngh\u1ebdn quy tr\u00ecnh:<\/strong>Qu\u00e1 nhi\u1ec1u b\u01b0\u1edbc c\u1ea7n thi\u1ebft \u0111\u1ec3 ho\u00e0n th\u00e0nh m\u1ed9t nhi\u1ec7m v\u1ee5. V\u00ed d\u1ee5: bu\u1ed9c ng\u01b0\u1eddi d\u00f9ng t\u1ea1o t\u00e0i kho\u1ea3n tr\u01b0\u1edbc khi xem gi\u00e1 s\u1ea3n ph\u1ea9m.<\/li>\n
            • Ngh\u1ebdn th\u00f4ng tin:<\/strong> Th\u00f4ng tin b\u1ecb thi\u1ebfu ho\u1eb7c kh\u00f4ng r\u00f5 r\u00e0ng. Kh\u00e1ch h\u00e0ng c\u00f3 bi\u1ebft m\u00ecnh c\u1ea7n l\u00e0m g\u00ec ti\u1ebfp theo kh\u00f4ng?<\/li>\n
            • R\u00e0o c\u1ea3n k\u1ef9 thu\u1eadt:<\/strong> Th\u1eddi gian t\u1ea3i ch\u1eadm, li\u00ean k\u1ebft h\u1ecfng ho\u1eb7c v\u1ea5n \u0111\u1ec1 t\u01b0\u01a1ng th\u00edch v\u1edbi thi\u1ebft b\u1ecb di \u0111\u1ed9ng.<\/li>\n
            • R\u00e0o c\u1ea3n c\u1ea3m x\u00fac:<\/strong> C\u1ea3m gi\u00e1c b\u1ecb b\u1ecf qu\u00ean, kh\u00f4ng \u0111\u01b0\u1ee3c \u0111\u00e1nh gi\u00e1 cao, ho\u1eb7c b\u1ed1i r\u1ed1i v\u00ec gi\u1ecdng \u0111i\u1ec7u.<\/li>\n<\/ul>\n

              B\u1ea3n \u0111\u1ed3 h\u00f3a c\u1ea3m x\u00fac<\/h3>\n

              V\u1ebd m\u1ed9t \u0111\u01b0\u1eddng ngang \u1edf ph\u00eda d\u01b0\u1edbi b\u1ea3n \u0111\u1ed3 c\u1ee7a b\u1ea1n \u0111\u1ec3 \u0111\u1ea1i di\u1ec7n cho tr\u1ea1ng th\u00e1i c\u1ea3m x\u00fac c\u1ee7a kh\u00e1ch h\u00e0ng. Ghi ch\u00fa c\u00e1c \u0111i\u1ec3m cao v\u00e0 \u0111i\u1ec3m th\u1ea5p. M\u1ed9t \u0111i\u1ec3m cao \u0111\u1ea1i di\u1ec7n cho kho\u1ea3nh kh\u1eafc h\u00e0i l\u00f2ng. M\u1ed9t \u0111i\u1ec3m th\u1ea5p \u0111\u1ea1i di\u1ec7n cho kho\u1ea3nh kh\u1eafc b\u1ef1c b\u1ed9i. N\u1ebfu b\u1ea1n th\u1ea5y m\u1ed9t \u0111i\u1ec3m th\u1ea5p \u1edf gi\u1eefa h\u00e0nh tr\u00ecnh then ch\u1ed1t, \u0111\u00f3 l\u00e0 v\u1ea5n \u0111\u1ec1 c\u1ea7n \u01b0u ti\u00ean kh\u1eafc ph\u1ee5c.<\/p>\n

              H\u1ecfi \u0111\u1ed9i c\u1ee7a b\u1ea1n: ‘\u0110i\u1ec3m t\u1ec7 nh\u1ea5t trong h\u00e0nh tr\u00ecnh n\u00e0y \u0111\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng l\u00e0 g\u00ec?’ Th\u01b0\u1eddng th\u00ec c\u00e2u tr\u1ea3 l\u1eddi s\u1ebd ti\u1ebft l\u1ed9 th\u00f4ng tin qu\u00fd gi\u00e1 nh\u1ea5t. Ghi ch\u00e9p r\u00f5 r\u00e0ng c\u00e1c \u0111i\u1ec3m \u0111au nh\u1ee9c n\u00e0y tr\u00ean b\u1ea3n \u0111\u1ed3 b\u1eb1ng b\u00fat m\u00e0u \u0111\u1ecf ho\u1eb7c bi\u1ec3u t\u01b0\u1ee3ng ri\u00eang bi\u1ec7t.<\/p>\n

              Giai \u0111o\u1ea1n 5: X\u00e1c minh b\u1ea3n \u0111\u1ed3 c\u1ee7a b\u1ea1n \u2705<\/h2>\n

              Vi\u1ec7c t\u1ea1o b\u1ea3n \u0111\u1ed3 ch\u1ec9 l\u00e0 m\u1ed9t n\u1eeda c\u00f4ng vi\u1ec7c. B\u1ea1n ph\u1ea3i x\u00e1c minh r\u1eb1ng b\u1ea3n \u0111\u1ed3 ph\u1ea3n \u00e1nh \u0111\u00fang th\u1ef1c t\u1ebf. M\u1ed9t b\u1ea3n \u0111\u1ed3 \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean gi\u1ea3 \u0111\u1ecbnh s\u1ebd d\u1eabn \u0111\u1ebfn gi\u1ea3i ph\u00e1p sai l\u1ec7ch. X\u00e1c minh \u0111\u1ea3m b\u1ea3o \u0111\u1ed9 ch\u00ednh x\u00e1c.<\/p>\n

              X\u00e1c minh n\u1ed9i b\u1ed9<\/h3>\n

              Chia s\u1ebb b\u1ea3n nh\u00e1p b\u1ea3n \u0111\u1ed3 v\u1edbi c\u00e1c \u0111\u1ed9i ch\u01b0a tham gia tr\u01b0\u1edbc \u0111\u00f3. H\u1ecfi h\u1ecd xem quy tr\u00ecnh \u0111\u01b0\u1ee3c m\u00f4 t\u1ea3 c\u00f3 ph\u00f9 h\u1ee3p v\u1edbi th\u1ef1c t\u1ebf c\u1ee7a h\u1ecd kh\u00f4ng. B\u00e1n h\u00e0ng c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t b\u01b0\u1edbc b\u1ea1n b\u1ecf s\u00f3t. K\u1ef9 thu\u1eadt c\u00f3 th\u1ec3 bi\u1ebft \u0111\u01b0\u1ee3c m\u1ed9t gi\u1edbi h\u1ea1n k\u1ef9 thu\u1eadt b\u1ea1n \u0111\u00e3 b\u1ecf qua. B\u01b0\u1edbc n\u00e0y ph\u00e1 v\u1ee1 r\u00e0o c\u1ea3n n\u1ed9i b\u1ed9 v\u00e0 \u0111\u1ea3m b\u1ea3o m\u1ecdi ng\u01b0\u1eddi \u0111\u1ec1u \u0111\u1ed3ng thu\u1eadn v\u1ec1 s\u1ef1 th\u1eadt.<\/p>\n

              X\u00e1c minh b\u00ean ngo\u00e0i<\/h3>\n

              Tr\u1edf l\u1ea1i v\u1edbi kh\u00e1ch h\u00e0ng v\u1edbi b\u1ea3n \u0111\u1ed3. Tr\u00ecnh b\u00e0y t\u00ecnh hu\u1ed1ng cho nh\u00f3m th\u1eed nghi\u1ec7m. Y\u00eau c\u1ea7u h\u1ecd x\u00e1c nh\u1eadn c\u00e1c b\u01b0\u1edbc. ‘B\u1ea1n th\u1ef1c s\u1ef1 \u0111\u00e3 th\u1ef1c hi\u1ec7n b\u01b0\u1edbc n\u00e0y ch\u1ee9?’ ‘B\u1ea1n c\u00f3 c\u1ea3m th\u1ea5y b\u1ef1c b\u1ed9i \u1edf \u0111\u00e2y kh\u00f4ng?’ N\u1ebfu h\u1ecd n\u00f3i kh\u00f4ng, h\u00e3y c\u1eadp nh\u1eadt b\u1ea3n \u0111\u1ed3. V\u00f2ng ph\u1ea3n h\u1ed3i n\u00e0y l\u00e0 thi\u1ebft y\u1ebfu \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o t\u00ednh \u0111\u00e1ng tin c\u1eady.<\/p>\n

              Nh\u1eefng sai l\u1ea7m ph\u1ed5 bi\u1ebfn c\u1ea7n tr\u00e1nh \u26a0\ufe0f<\/h2>\n

              Ngay c\u1ea3 v\u1edbi c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac, ng\u01b0\u1eddi m\u1edbi th\u01b0\u1eddng m\u1eafc ph\u1ea3i nh\u1eefng sai l\u1ea7m c\u00f3 th\u1ec3 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c. Nh\u1eadn th\u1ee9c \u0111\u01b0\u1ee3c nh\u1eefng sai l\u1ea7m n\u00e0y c\u00f3 th\u1ec3 gi\u00fap b\u1ea1n ti\u1ebft ki\u1ec7m th\u1eddi gian v\u00e0 c\u00f4ng s\u1ee9c.<\/p>\n\n\n\n\n\n\n\n\n\n
              Sai l\u1ea7m ph\u1ed5 bi\u1ebfn<\/th>\nH\u1eadu qu\u1ea3<\/th>\nC\u00e1ch kh\u1eafc ph\u1ee5c<\/th>\n<\/tr>\n<\/thead>\n
              Gi\u1ea3 \u0111\u1ecbnh h\u00e0nh tr\u00ecnh tuy\u1ebfn t\u00ednh<\/strong><\/td>\nKh\u00e1ch h\u00e0ng th\u01b0\u1eddng quay l\u1ea1i ho\u1eb7c b\u1ecf qua m\u1ed9t s\u1ed1 b\u01b0\u1edbc.<\/td>\nTh\u00eam nh\u00e1nh v\u00e0 v\u00f2ng l\u1eb7p v\u00e0o s\u01a1 \u0111\u1ed3.<\/td>\n<\/tr>\n
              Ch\u1ec9 t\u1eadp trung v\u00e0o k\u00eanh s\u1ed1<\/strong><\/td>\nB\u1ecf qua c\u00e1c t\u01b0\u01a1ng t\u00e1c ngo\u1ea1i tuy\u1ebfn (\u0111i\u1ec7n tho\u1ea1i, email, tr\u1ef1c ti\u1ebfp).<\/td>\nBao g\u1ed3m t\u1ea5t c\u1ea3 c\u00e1c k\u00eanh trong d\u00f2ng th\u1eddi gian.<\/td>\n<\/tr>\n
              L\u00e0m qu\u00e1 chi ti\u1ebft<\/strong><\/td>\nB\u1ea3n \u0111\u1ed3 tr\u1edf n\u00ean kh\u00f3 \u0111\u1ecdc v\u00e0 kh\u00f4ng th\u1ec3 s\u1eed d\u1ee5ng.<\/td>\nT\u1eadp trung v\u00e0o c\u00e1c giai \u0111o\u1ea1n c\u1ea5p cao, ch\u1ee9 kh\u00f4ng ph\u1ea3i t\u1eebng thao t\u00e1c nh\u1ea5p chu\u1ed9t.<\/td>\n<\/tr>\n
              B\u1ecf qua c\u00e1c quy tr\u00ecnh n\u1ed9i b\u1ed9<\/strong><\/td>\nB\u1ea3n \u0111\u1ed3 th\u1ec3 hi\u1ec7n \u0111i\u1ec1u kh\u00e1ch h\u00e0ng th\u1ea5y, ch\u1ee9 kh\u00f4ng ph\u1ea3i c\u00e1ch c\u00f4ng ty v\u1eadn h\u00e0nh.<\/td>\nBao g\u1ed3m m\u1ed9t l\u1edbp ‘Backend’ cho c\u00e1c h\u00e0nh \u0111\u1ed9ng n\u1ed9i b\u1ed9.<\/td>\n<\/tr>\n
              M\u1ed9t b\u1ea3n \u0111\u1ed3 \u0111\u1ec3 th\u1ed1ng tr\u1ecb t\u1ea5t c\u1ea3<\/strong><\/td>\nM\u1ed9t b\u1ea3n \u0111\u1ed3 kh\u00f4ng th\u1ec3 ph\u00f9 h\u1ee3p v\u1edbi m\u1ecdi lo\u1ea1i ng\u01b0\u1eddi d\u00f9ng.<\/td>\nT\u1ea1o c\u00e1c b\u1ea3n \u0111\u1ed3 c\u1ee5 th\u1ec3 cho c\u00e1c nh\u00e2n v\u1eadt ng\u01b0\u1eddi d\u00f9ng kh\u00e1c nhau.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

              H\u00e3y nh\u1edb r\u1eb1ng b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh l\u00e0 m\u1ed9t gi\u1ea3 thuy\u1ebft. \u0110\u00f3 l\u00e0 m\u1ed9t b\u1ee9c \u1ea3nh ch\u1ee5p hi\u1ec7n t\u1ea1i v\u1ec1 hi\u1ec3u bi\u1ebft c\u1ee7a b\u1ea1n. Khi b\u1ea1n thu th\u1eadp th\u00eam d\u1eef li\u1ec7u, n\u00f3 s\u1ebd thay \u0111\u1ed5i theo th\u1eddi gian. \u0110\u1eebng coi n\u00f3 nh\u01b0 m\u1ed9t s\u1ea3n ph\u1ea9m cu\u1ed1i c\u00f9ng.<\/p>\n

              \u0110o l\u01b0\u1eddng t\u00e1c \u0111\u1ed9ng theo th\u1eddi gian \ud83d\udcc8<\/h2>\n

              M\u1ed9t khi b\u1ea1n \u0111\u00e3 x\u00e1c \u0111\u1ecbnh \u0111\u01b0\u1ee3c c\u00e1c \u0111i\u1ec3m g\u00e2y kh\u00f3 kh\u0103n v\u00e0 tri\u1ec3n khai thay \u0111\u1ed5i, b\u1ea1n c\u1ea7n bi\u1ebft li\u1ec7u n\u00f3 c\u00f3 hi\u1ec7u qu\u1ea3 hay kh\u00f4ng. X\u00e2y d\u1ef1ng c\u00e1c ch\u1ec9 s\u1ed1 hi\u1ec7u su\u1ea5t ch\u00ednh (KPI) ph\u00f9 h\u1ee3p v\u1edbi c\u00e1c giai \u0111o\u1ea1n h\u00e0nh tr\u00ecnh.<\/p>\n

                \n
              • Nh\u1eadn th\u1ee9c:<\/strong>Theo d\u00f5i l\u01b0u l\u01b0\u1ee3ng truy c\u1eadp trang web, l\u01b0\u1ee3t hi\u1ec3n th\u1ecb tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i v\u00e0 kh\u1ed1i l\u01b0\u1ee3ng t\u00ecm ki\u1ebfm th\u01b0\u01a1ng hi\u1ec7u.<\/li>\n
              • Xem x\u00e9t:<\/strong>Theo d\u00f5i th\u1eddi gian truy c\u1eadp trang, s\u1ed1 trang m\u1ed7i phi\u00ean v\u00e0 l\u01b0\u1ee3t t\u1ea3i n\u1ed9i dung.<\/li>\n
              • Thu h\u00fat:<\/strong>Theo d\u00f5i t\u1ef7 l\u1ec7 chuy\u1ec3n \u0111\u1ed5i, t\u1ef7 l\u1ec7 b\u1ecf gi\u1ecf h\u00e0ng v\u00e0 chi ph\u00ed thu h\u00fat m\u1ed7i kh\u00e1ch h\u00e0ng.<\/li>\n
              • Gi\u1eef ch\u00e2n:<\/strong>\u0110o l\u01b0\u1eddng t\u1ef7 l\u1ec7 ng\u01b0\u1eddi d\u00f9ng ho\u1ea1t \u0111\u1ed9ng, t\u1ea7n su\u1ea5t phi\u00ean truy c\u1eadp v\u00e0 t\u1ef7 l\u1ec7 s\u1eed d\u1ee5ng t\u00ednh n\u0103ng.<\/li>\n
              • Th\u00e2n thi\u1ec7n:<\/strong>Theo d\u00f5i \u0111i\u1ec3m s\u1ed1 Net Promoter (NPS), t\u1ef7 l\u1ec7 gi\u1edbi thi\u1ec7u v\u00e0 \u0111\u00e1nh gi\u00e1 tr\u1ef1c tuy\u1ebfn.<\/li>\n<\/ul>\n

                Xem x\u00e9t l\u1ea1i c\u00e1c ch\u1ec9 s\u1ed1 n\u00e0y \u0111\u1ecbnh k\u1ef3. N\u1ebfu m\u1ed9t \u0111i\u1ec3m g\u00e2y kh\u00f3 kh\u0103n \u0111\u00e3 \u0111\u01b0\u1ee3c lo\u1ea1i b\u1ecf, b\u1ea1n n\u00ean th\u1ea5y xu h\u01b0\u1edbng t\u00edch c\u1ef1c trong ch\u1ec9 s\u1ed1 li\u00ean quan. N\u1ebfu ch\u1ec9 s\u1ed1 kh\u00f4ng thay \u0111\u1ed5i, h\u00e3y xem l\u1ea1i b\u1ea3n \u0111\u1ed3. Thay \u0111\u1ed5i c\u00f3 th\u1ec3 ch\u01b0a gi\u1ea3i quy\u1ebft \u0111\u01b0\u1ee3c nguy\u00ean nh\u00e2n g\u1ed1c r\u1ec5.<\/p>\n

                Gi\u1eef cho b\u1ea3n \u0111\u1ed3 lu\u00f4n s\u1ed1ng \u0111\u1ed9ng \ud83d\udd04<\/h2>\n

                M\u1ed9t b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh n\u1eb1m y\u00ean tr\u00ean m\u00e1y ch\u1ee7 hay trong s\u1ed5 tay l\u00e0 v\u00f4 d\u1ee5ng. N\u00f3 ph\u1ea3i l\u00e0 m\u1ed9t t\u00e0i li\u1ec7u s\u1ed1ng \u0111\u1ed9ng, d\u1eabn d\u1eaft c\u00e1c ho\u1ea1t \u0111\u1ed9ng h\u00e0ng ng\u00e0y. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 c\u00e1ch duy tr\u00ec n\u00f3:<\/p>\n

                  \n
                • \u0110\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3:<\/strong>L\u00ean l\u1ecbch \u0111\u00e1nh gi\u00e1 \u0111\u1ecbnh k\u1ef3 m\u1ed7i qu\u00fd v\u1edbi c\u00e1c b\u00ean li\u00ean quan \u0111\u1ec3 c\u1eadp nh\u1eadt b\u1ea3n \u0111\u1ed3 d\u1ef1a tr\u00ean d\u1eef li\u1ec7u m\u1edbi.<\/li>\n
                • C\u00f4ng c\u1ee5 \u0111\u00e0o t\u1ea1o nh\u00e2n s\u1ef1 m\u1edbi:<\/strong>S\u1eed d\u1ee5ng b\u1ea3n \u0111\u1ed3 \u0111\u1ec3 \u0111\u00e0o t\u1ea1o nh\u00e2n vi\u00ean m\u1edbi. N\u00f3 gi\u00fap h\u1ecd hi\u1ec3u b\u1ed1i c\u1ea3nh v\u1ec1 c\u00e1ch vai tr\u00f2 c\u1ee7a h\u1ecd \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn kh\u00e1ch h\u00e0ng.<\/li>\n
                • Khung ra quy\u1ebft \u0111\u1ecbnh:<\/strong>Khi \u0111\u1ec1 xu\u1ea5t t\u00ednh n\u0103ng ho\u1eb7c thay \u0111\u1ed5i m\u1edbi, h\u00e3y \u0111\u1eb7t c\u00e2u h\u1ecfi: ‘\u0110i\u1ec1u n\u00e0y \u1ea3nh h\u01b0\u1edfng nh\u01b0 th\u1ebf n\u00e0o \u0111\u1ebfn b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh?’ N\u1ebfu kh\u00f4ng ph\u00f9 h\u1ee3p, h\u00e3y xem x\u00e9t l\u1ea1i \u0111\u1ec1 xu\u1ea5t.<\/li>\n
                • Chia s\u1ebb r\u1ed9ng r\u00e3i:<\/strong>\u0110\u1ea3m b\u1ea3o b\u1ea3n \u0111\u1ed3 c\u00f3 th\u1ec3 truy c\u1eadp \u0111\u01b0\u1ee3c b\u1edfi m\u1ecdi ng\u01b0\u1eddi trong t\u1ed5 ch\u1ee9c, kh\u00f4ng ch\u1ec9 ri\u00eang \u0111\u1ed9i ng\u0169 marketing.<\/li>\n<\/ul>\n

                  K\u1ebft lu\u1eadn<\/h2>\n

                  B\u1eaft \u0111\u1ea7u m\u1ed9t d\u1ef1 \u00e1n b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng c\u00f3 kinh nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00f3 l\u00e0 ho\u00e0n to\u00e0n kh\u1ea3 thi. Quy tr\u00ecnh n\u00e0y ph\u1ee5 thu\u1ed9c nhi\u1ec1u v\u00e0o s\u1ef1 th\u1ea5u c\u1ea3m v\u00e0 quan s\u00e1t h\u01a1n l\u00e0 chuy\u00ean m\u00f4n k\u1ef9 thu\u1eadt. B\u1eb1ng c\u00e1ch tu\u00e2n theo c\u00e1c b\u01b0\u1edbc n\u00e0y\u2014x\u00e1c \u0111\u1ecbnh ph\u1ea1m vi, thu th\u1eadp d\u1eef li\u1ec7u, tr\u1ef1c quan h\u00f3a h\u00e0nh tr\u00ecnh, x\u00e1c \u0111\u1ecbnh \u0111i\u1ec3m g\u00e2y kh\u00f3 kh\u0103n, x\u00e1c minh k\u1ebft qu\u1ea3 v\u00e0 \u0111o l\u01b0\u1eddng k\u1ebft qu\u1ea3\u2014b\u1ea1n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng \u0111\u01b0\u1ee3c hi\u1ec3u bi\u1ebft v\u1eefng ch\u1eafc v\u1ec1 nhu c\u1ea7u c\u1ee7a kh\u00e1ch h\u00e0ng.<\/p>\n

                  B\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh l\u00e0 m\u1ed9t c\u00f4ng c\u1ee5 \u0111\u1ec3 th\u1ed1ng nh\u1ea5t. N\u00f3 t\u1eadp h\u1ee3p c\u1ea3 \u0111\u1ed9i ng\u0169 xung quanh s\u1ef1 th\u1eadt v\u1ec1 tr\u1ea3i nghi\u1ec7m kh\u00e1ch h\u00e0ng. N\u00f3 bi\u1ebfn d\u1eef li\u1ec7u tr\u1eebu t\u01b0\u1ee3ng th\u00e0nh m\u1ed9t c\u00e2u chuy\u1ec7n mang t\u00ednh con ng\u01b0\u1eddi. Khi b\u1ea1n tinh ch\u1ec9nh ph\u01b0\u01a1ng ph\u00e1p c\u1ee7a m\u00ecnh v\u00e0 thu th\u1eadp th\u00eam nhi\u1ec1u hi\u1ec3u bi\u1ebft, b\u1ea3n \u0111\u1ed3 c\u1ee7a b\u1ea1n s\u1ebd tr\u1edf n\u00ean ch\u00ednh x\u00e1c v\u00e0 c\u00f3 t\u00e1c \u0111\u1ed9ng h\u01a1n. B\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t phi\u00ean b\u1ea3n \u0111\u01a1n gi\u1ea3n, l\u1eb7p l\u1ea1i d\u1ef1a tr\u00ean ph\u1ea3n h\u1ed3i, v\u00e0 \u0111\u1ec3 d\u1eef li\u1ec7u d\u1eabn d\u1eaft s\u1ef1 c\u1ea3i thi\u1ec7n c\u1ee7a b\u1ea1n. M\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 ho\u00e0n h\u1ea3o ngay t\u1eeb l\u1ea7n \u0111\u1ea7u, m\u00e0 l\u00e0 ti\u1ebfn b\u1ed9 li\u00ean t\u1ee5c h\u01b0\u1edbng t\u1edbi m\u1ed9t tr\u1ea3i nghi\u1ec7m t\u1ed1t h\u01a1n cho m\u1ecdi ng\u01b0\u1eddi.<\/p>\n

                  H\u00e3y nh\u1edb r\u1eb1ng, kh\u00e1ch h\u00e0ng l\u00e0 chuy\u00ean gia trong h\u00e0nh tr\u00ecnh c\u1ee7a ch\u00ednh h\u1ecd. Vai tr\u00f2 c\u1ee7a b\u1ea1n l\u00e0 l\u1eafng nghe, quan s\u00e1t v\u00e0 h\u1ed7 tr\u1ee3 h\u1ecd th\u00e0nh c\u00f4ng. V\u1edbi s\u1ef1 ki\u00ean nh\u1eabn v\u00e0 c\u00e1ch ti\u1ebfp c\u1eadn c\u00f3 c\u1ea5u tr\u00fac, b\u1ea1n c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t b\u1ea3n \u0111\u1ed3 mang l\u1ea1i gi\u00e1 tr\u1ecb th\u1ef1c s\u1ef1 cho t\u1ed5 ch\u1ee9c v\u00e0 ng\u01b0\u1eddi d\u00f9ng c\u1ee7a m\u00ecnh.<\/p>\n","protected":false},"excerpt":{"rendered":"

                  B\u1eaft \u0111\u1ea7u m\u1ed9t d\u1ef1 \u00e1n b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng m\u00e0 kh\u00f4ng c\u00f3 kinh nghi\u1ec7m tr\u01b0\u1edbc \u0111\u00f3 c\u00f3 th\u1ec3 khi\u1ebfn b\u1ea1n c\u1ea3m th\u1ea5y cho\u00e1ng ng\u1ee3p. B\u1ea1n c\u00f3 th\u1ec3 lo…<\/p>\n","protected":false},"author":1,"featured_media":341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_title":"C\u00e1c th\u1ef1c h\u00e0nh t\u1ed1t nh\u1ea5t cho vi\u1ec7c l\u1eadp b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng (kh\u00f4ng c\u1ea7n kinh nghi\u1ec7m) \ud83d\uddfa\ufe0f","_yoast_wpseo_metadesc":"H\u1ecdc c\u00e1ch t\u1ea1o ra c\u00e1c b\u1ea3n \u0111\u1ed3 h\u00e0nh tr\u00ecnh kh\u00e1ch h\u00e0ng hi\u1ec7u qu\u1ea3 t\u1eeb \u0111\u1ea7u. 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